You have a skill people would pay for.
Now you just need to figure out how to turn it into an actual offer.
What exactly should you sell? What should you include? How much should you charge? And how do you deliver it without taking on more work than you planned?
The last thing you want is to start taking clients only to realize you're undercharging, overdelivering, and spending so much time on each project that there's no room to grow.
And with every expert online telling you something different, it's easy to spend months (and money) trying to figure out where to start.
Megan Harrington, co-owner of Zestful Media & Design, learned this the hard way. From 2017 to 2021, she took on custom branding & web design projects with different prices, timelines, and processes. She was constantly reinventing how she worked with clients, which made it nearly impossible to take on more projects without working more hours. Her best year was just $16,000 in sales with this business model.
Your service can be personalized without starting from scratch with every client.
So she created one clearly defined service with a five-day delivery process. Every client knew exactly what they were getting, what was expected of them, and when their project would be finished. And because the process was repeatable, she could deliver great work in less time and take on more clients without constantly reinventing the wheel.
The next year, she sold 26 brand packages instead of 10 and grew her annual sales to $88,000. She went on to apply the same five-day model to other services, and over the next five years, Zestful Media & Design brought in $832,000 in sales.